More prominent promotion of 13 Health

13 Health was set up some years ago to inform the public if they need an Emergency Dept visit or visit the local GP during business hours.


The advertising has been limited for this service and needs more advertising especially on Social Media and TV.

Why the contribution is important

Saves Qld Health financial and material resources

by Murphy1 on August 13, 2019 at 05:33AM

Current Rating

Average rating: 5.0
Based on: 2 votes


  • Posted by nurse11 August 14, 2019 at 07:53

    Came here to suggest the same thing myself. I am always recommending 13HEALTH to my clients, many of whom have never heard of it. Particularly in the elderly I think it would be very helpful for them to be aware of it. Promote that it is a free call or cost of a local call, as sometimes people see a 13 number as a huge cost and some people can't afford to wait.

    Magnets - simple yet effective. People love magnets and it is an easy way to keep the number close at hand (as no doubt there are people out there who still have a phone that doesn't have letters on the number buttons).

    I've used 13HEALTH myself several times for myself and my kids. I do find it strange that someone answers the call and then directs you to the adult service or paediatric service. Surely that could be done by selecting a 1 for adults and 2 for paeds?
  • Posted by chalmevi August 19, 2019 at 15:17

    13 HEATLH currently averages 30,000 calls per month from the public statewide. Over 75% of callers are recommended a non-emergency level of care and the majority of calls received occur in the after hours period. Close to 20% of calls do not need a nursing level of response hence why calls are answered by a non-clinician first.
    The current level of funding for 13 HEALTH (13 43 25 84) has no capacity for additional call volume. Whilst I agree with the role and suggestion above about 13 HEALTH every time the number is advertised it has an immediate impact on call volume and also creates a new ongoing baseline of call volume. Without an increase in the level of funding to meet service demand the advertising can have a backlash and results in people not being answered.
    Based on current 13 HEALTH activity and activity based funding for ED presentations, 13 HEALTH saves the health system $40M per year statewide.
    I agree that the Dept of Health websites and social media could/should better educate health consumers about what services can assist with different health matters at different times of day and week. Also the Keep Emergencies for Emergencies advertising campaign has been running for a number of years and has possibly lost its original impact on health consumers.
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