Let's Keep our Emergency Departments for Emergencies

A collaborative and multi-organisation public health campaign to create a simple message to Keep Our Emergency Health Care Services for Emergencies.

Utilising Media/Newspapers/Public Health Flyers,  Loop information for TVs in ED/GP Waiting Rooms,  Opportunistic education,  Billboards, Public Transport Advertising, Websites-Qld Health/Recommended advice websites etc.

.Could include things like-  Non-Emergency advice,  Available local GP services/clinics/bulk billing centres, real time waiting, Phone health, Gp @ home services, Current ED waiting times, local GP wait times & information, other options eg pharmacy locations/advice,



Why the contribution is important

This Public Health Campaign will empower individuals to make real time, informed healthcare choices. People are often unaware of their available choices/ options, or the most appropriate  place to go /services available when they or their family member are  feeling unwell.

by JulieTalbot on August 14, 2019 at 02:41PM

Current Rating

Average rating: 5.0
Based on: 12 votes


  • Posted by Bowds22 August 16, 2019 at 05:53

    and reference to health Engine and other Qld Government initiatives
  • Posted by cdnurse August 16, 2019 at 13:30

    Multilingual/culturally sensitive information should also be considered.
  • Posted by cdnurse August 16, 2019 at 13:53

    Embed a culture within Primary care and the Acute Care setting where "preventable ED presentations and hospital admissions" are a priority for all clinicians or consider it a KPI for different services including those services addressing the most common preventable ED presentations or hospitalisations.
  • Posted by Sunnyy August 16, 2019 at 15:39

    All are good comments.
    Having a sub-ED might help or likely to solve the over-crowd ED issue.? Keeping ED for emergencies is true. But , For example: the thing is from the services users perspective, in that time of moment, they would think it is emergency for them as they may not have knowledge around what happen to them/health issue encounter is not emergency as they are clinicians. Yes , from clinician's perspective it is not an emergency which can be frustrating to clinicians due to people turning up to ED with non-emergency.

    We can raise the awareness through various channels. But would it be effective and people stop using ED unless severe health issue?? I wonder.

  • Posted by el August 20, 2019 at 16:56

    cdnurse raised an important point - communities need to culturally appropropriate resources.

    We need to understand who is using the ED, why and develop the right message for that sub-group.

    Not just producing fact sheet, need to employ different and yet effective modalities to communicate with communities.

    Some communities trust information that comes from health staff; or community conversations with their friends, families, colleagues, neighbours; or through art such as songs, plays, etc.
    Please do not depend on just social media, printed materials or TV to educate the community.
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